Innovation happening in travel today is purely front end, lipstick on a pig. Very little is being done to the core of travel, inventory distribution. The power is centralized and the few big companies sitting on the inventory have little economic incentive to innovate themselves.
There has been a lot of talk about the possible negative impacts that short-term holiday rentals have on long-term rentals in Spain: Televised debates, newspaper articles and myriad of declarations of intent from several political figures from some autonomic and local governments.
We’re still many years away from seeing a tipping point when more Chinese travel independently than with tour groups. But this data should be a wake-up call to destinations and travel brands that a shift is already happening in some places and for some segments of the market.
Here's an interesting Reddit AMA (Ask Me Anything) from an Airbnb Case Manager. It's a good opportunity to ask questions that would normally NOT get answered officially by Airbnb. It's a throwaway account, as s/he would not be allowed to discuss these topics openly.